As the legendary Marilyn Monroe once crooned, “Diamonds are a girl’s best friend.” For the longest time, they certainly have been, especially as far as engagement rings are concerned. The idea that engagement rings should have a diamond (or diamonds) is the fruition of a very successful marketing ploy initiated by the De Beers Company in the 1930s. Diamonds surely have a certain allure about them, but they’re not the only option for engagement rings. In fact, jewelers across the country have actually reported an increase in people looking for alternatives to conventional diamond rings, particularly during the tail end of 2014. According to seasoned jewelry designer Anna Sheffield, the trend can be attributed to more people looking for something that is either unique or specific to them—a preference that’s been growing not only among the younger generation but even those from the older age brackets.
http://www.findajewelryexpert.com/california/carlsbad/news/boston-jewelry-stores-offer-exquisite-alternatives-to-diamond-rings-63
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