Visit various jewelry stores in San Francisco and elsewhere, and you’ll see that a large number of pieces contain at least one of three common materials: diamonds, silver, and gold. Of these, gold seems to be the most popular. BBC correspondent Justin Rowlatt was one of the curious bunch who wondered about mankind’s attachment to gold, considering that gold as an element is “uninteresting”, barely reacting with other elements. For all its seemingly bland properties (chemically speaking), however, it has, through the centuries, served its purpose as currency, as well as a symbol of wealth, influence, and power.
http://www.findajewelryexpert.com/california/carlsbad/news/san-francisco-jewelry-stores-offer-gold-pieces-for-value-and-beauty-34
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